Crumbl Cookies Suing Small Cookie Companies | #youtubeshorts


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The idea of intellectual property is so tricky in the baking biz! I am Ashleigh from Sweet Dreams Bake Shoppe! Follow me: …

22 replies
  1. anonym93
    anonym93 says:

    In engineering/STEM there’s this issue too but it’s also one where two people can come up with the same/similar idea at the same time and it’s not copying. The current tech and what’s knows sparks thinking that can be very similar (there’s a word for it). This is why we were taught to always write dates in our notes so we could prove IP

    But also dumb of crumble to sue over taste for a cookie. Baking is chemistry so there’s not much you can do different and when you got crumble making every cookie under the sun but somehow making them all taste the same of course they are going to say other people are “copying” them. Another reason for me to not like them

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  2. Angela Nicole
    Angela Nicole says:

    There's only so many ways to make a cookie. And then those ways end. People need to share and quit trippin if they choose the cookie that has 1 or 2 different ingredients than yours well they obviously like that brand better. You're gonna Sue because other customers are liking it better? Grow up..

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  3. Aiyana
    Aiyana says:

    That'd so annoying for me too, and you said it exactly! Baking is a science, there's a precision and specification to its ingredients and steps so there's only a limited way you can personalize a recipe and that number is waaaay outnumbered by the literal millions of bakers in the world.

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  4. Melinda Wedgewood
    Melinda Wedgewood says:

    Crumbl cookies are not worth all the hype. 90% of them are so sweet, I can't even eat 1 bite … the other 10% have some kid of tart element, so I can eat like 1/8th of one. They're not fantastic, their "schtick" is that they have random/limited flavors each week. We have vendors that bring a box every Thursday and usually it's just disappointing to look at them – overly sweet, sloppy decorations, and overpriced, in my opinion. Plus, they do very "in" flavors, many of which have been out for years, so to claim that people are copying you is just narcissistic and reaching.

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  5. 401felix
    401felix says:

    If you want more info on this lawsuit Emily d baker is a retired California prosecutor who now does pop legal commentary on YouTube she covers things like this and other pop/news media law stuff.

    Reply
  6. Rachel Martin
    Rachel Martin says:

    They make me really, really mad in truth, so I avoid them. They claim they're the original…but I promise, cookie recipes only vary so much and people have been mixing their flavors in several similar ways for centuries. It is the same with crochet designers and many other niche artisans, and frankly I've rarely found a good justification for behaving like that.
    Crumbl has done a terrific job of hurting their industry enough, they're just not worth the cost.

    Reply
  7. DabsAllDay
    DabsAllDay says:

    $22.50 for a 6 pack of cookies(one of each flavor they offered that day) that I could have made myself… 😂 they’re not anything special and I wish I could get my money back… SKIP Crumble, just make ur own!

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  8. Fulltime On Fire
    Fulltime On Fire says:

    The audio in this video is not correct. They aren't suing over the recipes being similar, it's over an idea to release a new flavour every week:

    'Founded in 2017, Crumbl – which has 6 million followers on TikTok and 3 million followers on Instagram – has reviewers that rate its cookie flavors that are released each week. In the lawsuits, the company claims the two other cookie makers stole its idea to release new flavors every week."

    Reply

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