Copywriting Lessons From a "ZZ" Plant!


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Who says life doesn’t imitate copywriting? Discover how my journey to save a neglected ZZ plant delivers 6 powerful lessons every copywriter needs to know!

5 replies
  1. Alistair Gray
    Alistair Gray says:

    WoW! Now Carline the Gardner! Love the analogy. My son has just given me a draft for a free report to look at. He is in Solar, a very competitive market here in Oz. Like many in that market, they think they know the customer, but haven't done the research to really understand the pain points and how to differentiate themselves. After a couple of minutes research, I had a list of key customer concerns and a way forward for him. Research is king. It unlocks the keys to the kingdom. Love your videos. Thank you.

    Reply
  2. Ivan Sršen
    Ivan Sršen says:

    Actually, ZZ plants love crowded pots, and rarely need repotting unless they get really huge (like mine did with foliage taking u 3 square meters). Mostly, they just need feeding or their soil changed.

    But still love the copy lesson.

    Reply

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