A Beginner's Guide To Buying Great Coffee

A Beginner's Guide To Buying Great Coffee


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42 replies
  1. @jameshoffmann
    @jameshoffmann says:

    At 3:10 I made an error because I missed that the supermarket bag of Union also has a roasted on date. In my defence, when shooting the talking part of the video the cardboard bottom was covering that bit and I didn't realise it was there. I should have picked it up when we filmed the additional shots. The point about supermarkets highlighting how long a product has left, rather than how old it is, still stands but my mistake is unfair to Union Hand Roasted, who are lovely people, pioneers of relationship coffee buying, and great roaster so go check them out: https://unionroasted.com/

    Reply
  2. @denisychains
    @denisychains says:

    When I was a kid, the smell of my dad's freshly roasted coffee beans always made me smile. I'm really hoping to find some whole coffee beans with that same wonderful aroma. It's like a little piece of happiness in every cup!😊

    Reply
  3. @christopherszwargulski7920
    @christopherszwargulski7920 says:

    Roughly 10 years ago I had a coffee called Kanzu and it had been cold brewed. That was the first time I tasted something different than what I would consider a “coffee” taste. It was crazy. Had notes of caramel and orange. It was awesome. I’ve been a half ass coffee snob since.

    Reply
  4. @christopherszwargulski7920
    @christopherszwargulski7920 says:

    Roughly 10 years ago I had a coffee called Kanzu and it had been cold brewed. That was the first time I tasted something different than what I would consider a “coffee” taste. It was crazy. Had notes of caramel and orange. It was awesome. I’ve been a half ass coffee snob since.

    Reply
  5. @vuduong173
    @vuduong173 says:

    One of my local coffee shop roast their coffee in-house, so they often have offerings of very very fresh coffee. I can often pick up a 1lb bag that was roasted literally the previous day. That eliminates the need for me to order coffee online. Additionally, another local coffee roaster I know offers free delivery for local buyers and that'a amazing! Fresh coffee, free and quick delivery!

    Recently, i found yet another local roaster that only sell their coffee online. I was able to pick up a bag of coffee at 2pm, and the coffee was just roasted that same morning, just a few hours before i came to visit. AND they have seasonal offerings! El savador is currently having the freshest coffee right now. They have quite a large supply of Guji, Ethiopia coffee that was produced by a few families together in the same region! I have not yet try the Ethiopia yet because i'm letting it rest before pulling an espresso, but i can be sure it is the freshest and highest quality of coffee i've ever seen!

    Reply
  6. @wesking1
    @wesking1 says:

    Here is the only guide you need. Subscribe to 2 bags of roasters choice from Heart coffee in Portland Oregon. Done.

    I have been subscribed for 5 years and literally never had a bad bag. Always different, and delightful. Always small farms. Always perfect.

    Reply
  7. @MaliciousSmack
    @MaliciousSmack says:

    I'm sorry, but this was not helpful at all. Basically all I go now is: Each manufacturer puts something different on the label, it's not comparable between manufacturers and that's basically it.
    Coffee really is super inaccessible, especially if you're not sure what exactly you're looking for. I think I go back to tea, that's far easier.

    Reply
  8. @EddieGittins
    @EddieGittins says:

    I’ve been buying from Union online. 2 bags of their house roast and 2 random coffees to try. The idea is if i find something better than their house roast then that becomes my no 1 choice.

    Reply
  9. @davidanalyst671
    @davidanalyst671 says:

    You said there were three places to buy a coffee. Supermarket, Coffee Shop, and online. You forgot about going directly to the roaster. If you do research, you can find a local roaster, and they will always have the freshest coffee.

    Reply
  10. @dontodd1016
    @dontodd1016 says:

    James please update your coffee lecture more often because this one looks like 2 years ago. 2022 Note am writing from Botswana. Ques; Can you do a documentary on coffees from Africa…what is the meaning of Moca Java in the flavor or taste. Ethiopian Highland coffee must have many different flavors and darkness of roast. What does Blue Mountain mean? It's on both Caribbean Island and some African coffee names. I find Et coffee often too dark and bitter more often than light to medium. What about Kenyan coffee…there is a brand name Kenna coffee but the bag says from South Africa. See my point? You being from UK are more likely to be aware of the world outside of the US if they did a coffee youtube lecture. A feature on African coffee pls. thanks again.

    Reply
  11. @barryhambly7711
    @barryhambly7711 says:

    OK very helpful but it comes down to the fact you have to buy or taste all those different flavors to know if a person likes the flavor so while you have helped our understanding of how to read descriptions as a guide to the coffee we still have to sample a great deal of coffee which is £££ it might be fun or not depending on flavor

    Reply
  12. @yannickjokmin6058
    @yannickjokmin6058 says:

    Not sure whatever this is somewhere in the comments already, if so, I'd appreciate a hint.

    First of all, thanks for this and other videos! Helps me a ton to maneuver through this complex world of coffee. Here's What I feel would help me: The information from this video condenses on a single sheet. Something I can pull out on my phone whenever I shop coffee. I have some basic understanding now through the video but having it ready when shopping would be great!

    I know I could do it myself but I think I'd enjoy a properly designed picture more. Also, if it came from this channel, the voice in my head reading it would be James' which is a pleasant idea

    Reply
  13. @bt719
    @bt719 says:

    Short of bringing my grinder and maker to the store, brewing a cup right there–this helped cracked the (now, somewhat simple) formula. I somehow landed on a supermarket brand a few years ago, have tried to find it, but better and have failed miserably. Now there's hope!

    Reply
  14. @samanthaduke8728
    @samanthaduke8728 says:

    I pretty much like every kind of coffee I have tasted for one reason or another, but I definitely find myself gravitating to what I now realize are low-acidity coffees when I want something comforting and familiar.

    Reply
  15. @user-ht4ll9dy2l
    @user-ht4ll9dy2l says:

    Another great informative video from James there was a coffee that is rich in flavour but has a kick to it its called Morning sun and its coffee granuals it is chinese coffee but is expensive, do you know a brand similar in taste

    Reply
  16. @Ljrobison
    @Ljrobison says:

    I'm not a beginner to coffee but it's always nice to hear James say it's ok to like non-acidic coffees. Sometimes it feels a bit strange to be so deep into the coffee hobby and still finding a good dark roast to be hard to beat for me.

    Reply

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